IT’S A PENALTY is an awareness campaign to fight trafficking and child sex exploitation, founded following the FIFA World Cup 2014 in Brazil
Our campaign with Fr Shay Cullen to fight sex tourism resulted in a change in UK law in the 90’s.
But the risk of child exploitation increases with international events such as the FIFA World Cup.
That’s why we launched the ‘It’s a Penalty’ campaign .
We worked in partnership with Happy Child International and A21 and the campaign was backed by the National Crime Agency, Metropolitan Police, British Airways, Football Association, Brazilian Federal Police etc and was launched at CEOP’s headquarters in London in 2014.