IT’S A PENALTY

IT’S A PENALTY is an awareness campaign to fight trafficking and child sex exploitation, founded following the FIFA World Cup 2014 in Brazil

Our campaign with Fr Shay Cullen to fight sex tourism resulted in a change in UK law in the 90’s.

But the risk of child exploitation increases with international events such as the FIFA World Cup.

That’s why we launched the ‘It’s a Penalty’ campaign .

Gary Lineker and David Luiz are both official ambassadors of IT’S A PENALTY.
Garry Lineker and David Luiz

OUR CAMPAIGN

We worked in partnership with Happy Child International and A21 and the campaign was backed by the National Crime Agency, Metropolitan Police, British Airways, Football Association, Brazilian Federal Police etc and was launched at CEOP’s headquarters in London in 2014.

British Airways screened our campaign video on international flights.

“Child sexual exploitation is an abhorrent crime, no matter when or where it occurs”.

DAVID CAMERON

David Cameron speaking at the launch of Anti-Slavery Day
David Cameron

THE CAMPAIGN CONTINUES

But remember, with your help we can do more

ITS A PENALTY logo

RELATED MEDIA